The COVID-19 pandemic illustrates how organisations continue to innovate even when resources are hard to come by. As witnessed on a global scale, the common mission of strengthening resilience mechanisms has galvanised collaboration and cooperation between individuals and enterprises. It has given businesses and individuals an opportunity for self-reflection and many have chosen to reassess their practice, with long-term consequences on the model businesses employed to create value from the work they do and the products they make.

Aimed at SMEs and expert stakeholders in Cornwall, this webinar aimed to illustrate how design drives the circular economy transition. Led by French strategy and design studio Circulab using dedicated (open access) tools and international case studies, the session focused on harnessing circular economy methods to improve resilience on individual, enterprise and regional levels.


Agenda and aims

Hosted by Tevi, this online session was led by Brieuc Saffré and Justine Laurent, co-founders of Circulab, who introduce their organisation and the tools and methods they employ to design circular economy thinking into enterprise growth.

The practical applications and outcomes of their work have been showcased through a series of case studies presented by leaders of Circulab-certified enterprises, including from industries as diverse as:

An interactive Q&A session was moderated by Tevi with the aim of reconciling best practice approaches.

About Circulab

We are a strategy agency and circular design studio, powered by an international community of experts with a presence on 5 continents (20 countries). Since 2012, we have worked with thousands of professionals and world-class enterprises (Ikea, L’Oréal, City of Paris, Interface UK, HEC Paris Executive Education…) around the world to redesign their business and create positive impacts. Our toolbox and methods help our clients design impactful products, services and projects through cooperation and systems thinking. At Circulab we design for regeneration.

You can watch the full webinar here:

About Tevi

Tevi is an ERDF-funded programme supporting Cornish SMEs to grow whist contributing to Cornwall’s environmental growth priorities and circular economy transition. Tevi currently supports over 300 enterprises through bespoke consultancy services, challenge networks and a grant scheme. The programme’s circular economy aspects are led primarily by the University of Exeter’s Business School. Tevi is delivered by the University of Exeter in partnership with Cornwall Wildlife Trust, Cornwall Council and Cornwall Development Company.